While Sanrio is the main producer and distributor of Chococat goods, they do occasionally other companies a share in the fun. Some of them are: As the mascot of Sanrio, Hello Kitty has never fallen below top 10. Hello Kitty also has the most consecutive wins, being 11 wins in a row.

Hello Kitty was also chosen by AH-Software to become a Vocaloid. The choice was attributed to the fact it was their 50th year anniversary. The Vocaloid was named Nekomura Iroha and was released in Japanese. That,' he says darkly, 'is a copy [of Miffy], I think. I don't like that at all. I always think, 'No, don't do that. Try to make something that you think of yourself.' Merchandise marked the collaboration between apparel and accessory brand Stussy and Hello Kitty. Stussy worked with Hello Kitty on a collection focusing on the Hello Kitty character with Stussy signature graphics. This collection included T-shirts, keychains, and hoodies. Hello Kitty's popularity began waning in Japan before the year 2000. In 2002, Hello Kitty lost her place as the top-grossing character in Japan in the Character Databank popularity chart and has never recovered. In a 2010 survey, she was in third place behind Anpanman and Pikachu from Pokémon. in the 2013 Character Ranking, if he reaches 30th place or higher, he will try to be popular in Japan as well. However he failed to reach that rank.Hello!" —Kitty as the intro to Hello Kitty and Friends Supercute Adventures comes to a close, just before Keroppi flies in on his kite.

While she first appeared in the United States in 1976, Hello Kitty's popularity continued to boom throughout 1977. However, Yuko Shimizu left in the same year Kitty first appeared in the United States, as she had gotten married and focused on family in the meantime. Hello Kitty is included as part of the Sanrio livery at the Japanese theme parks Harmonyland and Sanrio Puroland.There is a themed restaurant named Hello Kitty Sweets in Taipei, Taiwan. The restaurant's decor and many of its dishes are designed after the Hello Kitty character.

Shimizu’s former assistant, Setsuko Yonekubo—the same one who had declared Shimizu’s initial illustration so very kawaii—oversaw Kitty during the boom years. She introduced incremental innovations like the first portrayal of Hello Kitty in a standing pose, but otherwise made a point of hewing closely to her predecessor’s linework, down to using a photocopied template of Kitty’s face to ensure uniformity. Whether because of this conservative approach or because of the ever-changing whims of young children, the first Kitty fad ran out of steam around 1979. Yonekubo took the opportunity to announce her own retirement, for she wanted to start a family of her own. In the 2013 Sanrio Character Ranking, if Hello Kitty reaches 1st place, she will go to your side and hug you. She won the ranking, then did a journey to hug everyone in Japan. Mimmy White is Hello Kitty's cute twin sister and playmate. Mimmy wears a yellow bow on her right ear while Kitty wears a red bow on her left and is also mouthless like her sister. Mimmy seems to have a slightly less outgoing, but more polite and thoughtful personality than Kitty does, and they seem to highly enjoy each other's company. Anyone would describe Mimmy as shy and very girly. Mimmy's hobbies include sewing and dreaming of marriage. Jewelpet ( ジュエルペット, Juerupetto) are a group of animal characters created in 2008 as a joint-venture between Sanrio and Sega Toys. There are 39 characters in the franchise and each of the animals are named after famous birthstones, minerals, and jewels. They each have a different kind of sparkling jewel for their eyes, used for casting special magic called "Jewel Flash". They belong to magicians and live in a mystical place called Jewel Land, attend a school to learn more about magic, and each of them are paired with their own human partners. The main Jewelpets in the series are Ruby the white Japanese Hare (whose birthday is on July 29), Sapphie the blue and yellow Cavalier King Charles spaniel (whose birthday is on September 1), Garnet the pink Persian Cat (whose birthday is on January 8), and Labra the pink and white polar bear (whose birthday is on December 27).As of August, 28th, 2014 it was rumored Hello Kitty is a human girl and not a cat. However, it has been confirmed that Hello Kitty is actually a gijinka (anthropomorphic) cat and not human. [1] For a long while afterwards, Sanrio made no particular effort to replace Hello Kitty's designer. Soon Yuko Yamaguchi joined Sanrio in the midst of the Kitty boom in 1978, at the age of twenty-two, hoping to get a job focused on advertising. When Tsuji had learned of the team planning to abandon Kitty, he fought to keep her and decided to hold an in-house competition for new concepts for Hello Kitty. In 2015, she made a playable appearance in Super Mario Maker in the form of a Mystery Mushroom costume in the "Super Mario Bros" theme exclusively. When the player plays as her (or My Melody, who also appears as a costume) the jungles have Hello Kitty effects. The character's first appearance on an item was a vinyl coin purse in Japan, which ended up being the hottest selling item that year which came as a surprise to everyone.