How it works: Permanent hair colours are pretty clever. The colour molecules start out completely clear, and it’s only when they interact with the pH of your hair strands that they become pigmented. This is a process called ‘oxidation’, and you might have already seen it in action. If you’ve noticed your hairdresser apply colourless formulas that transform before your eyes, they may have given you a permanent shade. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS.

Shampoo and towel dry the hair. Wearing suitable gloves apply colour directly from the bottle. Apply colour evenly to the hair, working through lengths and ends to ensure even distribution. Comb through. After development, emulsify with warm water then rinse the hair thoroughly. It is not usually necessary to shampoo the hair again. Style as usual. Warnings

Why Does Hair Turn Grey?

If you’ve tried Wella Professionals’ colour portfolio – from demi-permanent to permanent colour – you’ll know how glossy, rich and lustrous the finish can be. The Color Fresh Mask gives a similar effect, helping to maintain or transform your salon hue with megawatt shine and a dose of temporary pigment. 2. It Fades True to Tone Our advice? Follow the guidelines on the product and you’ll be well on your way to masking your roots and enhancing your existing colour. Whilst you (eagerly) await the reopening of our salons, of course. WHICH WELLA COLOR FRESH SHADE IS RIGHT FOR ME?

Every client who gets their blonde from a bottle will experience some level of regrowth, and there are times when the mid-lengths and ends will need a professional retouch, too. However, where possible, you should focus your hair lightener on the root area only, so you’re not lifting fragile ends every time your client visits the salon. 1. Choose a Colour to Cover RootsPERFORM AN ALLERGY ALERT TEST 48 HOURS BEFORE EACH TIME YOU COLOR EVEN IF THE CLIENT HAS USED COLORING PRODUCTS BEFORE. SO REMEMBER TO BUY THE PRODUCT 48 HOURS IN ADVANCE.