Media Targeting: Geographic / Content / Customer interest

                2019  Analytics:

Average Monthly Page Views: 24,360                 Average Unique Visitors :  15,279

Readership Age: 20-60    ( Highest range – 26-34)

Household income $40-$80k   2-income families   (Highest range – $60-70 k)

Travelers interested in road trip ideas, vacation destinations, country-wide travel, weekend getaways, event oriented

Average Minutes Spent: 3.7 minutes online

30% sports activities     25% dining      20% shopping      60% family

Marital Status:   Married / Approximately – 55%       Single / 25%      In a relationship:  20%

Education:  College Graduates    66%            Some College     25%               High School Graduates    9%

Male:   54%        Female:      46%     /  Returning  38%            New   62%

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2020 -1st Quarter – Jan, Feb, March  


Average Monthly Page Views: 42,356      Average Unique Visitors :  25,383

Readership Age: 20-60  ( Highest age range – 26-34)

Household income $40-$90k   2-income families  (Highest range – $55-70 k)

Travelers interested in road trip ideas, vacation destinations, country-wide travel, weekend getaways

30% sports activities     25% dining      20% shopping      60% family    35% health & fitness   24% Travel/ Tourist Destinations/ Historical Sites & Buildings

Average Minutes Spent: 2.3 minutes online

Marital Status:   Married / Approximately – 67%       Single / 22%      In a relationship:  11%

Education:  College Graduates    62%            Some College     25%               High School Graduates   13%

Male:   54%            Female:      46%     /    Returning  36.9%            New   63.1%

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2nd Quarter 2019 –  April, May, June

Average Monthly Page Views: 78,174      Average Unique Visitors :  38,823

Readership Age: 20-60  ( Highest age range – 26-34)

Household income $40-$110k   2-income families   (Highest range – $55-90 k)

Travelers interested in road trip ideas, vacation destinations, country-wide travel, weekend getaways

32% sports     29% dining      20% shopping      60% family    35% health & fitness  64% Travel/ Tourist Destinations/ Historical Sites & Buildings

Average Minutes Spent: 5.6 minutes online

Marital Status:   Married / Approximately – 67%       Single / 22%      In a relationship:  11%

Education:  College Graduates    50%            Some College     33%               High School Graduates   17%

Male:   54%            Female:      46%     /    Returning  46%            New  54%

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Top States Visited 2019 (average)                     Aug. 2020

    1. Ohio                                                   1.Ohio
    2. Indiana                                               2. Florida
    3. Florida                                                3. Kentucky
    4. Colorado                                            4. Virginia
    5. Illinois                                                 5. Missouri
    6. Missouri                                              6. Iowa
    7. North Carolina                                    7. Illinois
    8. Georgia                                              8. Indiana
    9. West Virginia                                      9. Texas
    10. New York                                           10. Georgia