Media Targeting: Geographic / Content / Customer interest

                2021  Analytics:

Average Monthly Page Views: 16,274                Average Unique Visitors :  11,318

Readership Age: 20-65    (Highest range – 25-34)     Male 54%    Female 46%

Household income $40-$80k   2-income families   (Highest range – $60-70 k)

Travelers interested in road trip ideas, vacation destinations, country-wide travel, weekend getaways, event oriented

Average Minutes Spent: 2.7 minutes on web / Average 3-4 pages

33% sports activities     25% dining      20% shopping      60% family

Marital Status:   Married / Approximately – 55%       Single / 25%      In a relationship:  20%

Education:  College Graduates    66%            Some College     25%               High School Graduates    9%

Returning  38%            New   62%

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2nd Quarter 2021 –  April, May, June

Average Monthly Page Views: 25,174      Average Unique Visitors :  18,429

Readership Age: 20-60  ( Highest age range – 26-34)

Household income $40-$80k   2-income families   (Highest range – $55-90 k)

Travelers interested in road trip ideas, vacation destinations, country-wide travel, weekend getaways

32% sports     29% dining      20% shopping      60% family    35% health & fitness  64% Travel/ Tourist Destinations/ Historical Sites & Buildings

Average Minutes Spent: 3.6 minutes online

Marital Status:   Married / Approximately – 67%       Single / 22%      In a relationship:  11%

Education:  College Graduates    50%            Some College     33%               High School Graduates   17%

Male:   51%            Female:      49%     /    Returning  46%            New  54%

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  • 2021 -1st Quarter – Jan, Feb, March  


    Average Monthly Page Views: 18,356      Average Unique Visitors :  13,428

    Readership Age: 25-60  ( Highest age range – 26-34)

    Household income $40-$80k   2-income families  (Highest range – $55-70 k)

    30% sports activities     25% dining      20% shopping      60% family    35% health & fitness   24% Travel/ Tourist Destinations/ Historical Sites & Buildings

    Average Minutes Spent: 2.3 minutes online

    Marital Status:   Married / Approximately – 67%       Single / 22%      In a relationship:  11%

    Education:  College Graduates    62%            Some College     25%               High School Graduates   13%

    Male:   54%            Female:      46%     /    Returning  36.9%            New   63.1%

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2019 Top 10 States visited (Average Monthly)

Ohio / Kentucky / Indiana / Florida / Michigan / Missouri / Wisconsin/Virginia /Pennsylvania

2020 Top 10 States visited

Ohio / Indiana / Florida / Virginia / California / Kansas / Michigan/Missouri/Wisconsin/Pennsylvania

2021  Top States visited

Indiana / Ohio / Florida / California / Virginia / North Carolina/ Missouri/California/Colorado/North Carolina