5 Himani Boro Plus Antiseptic Cream 40ML x 5= 200ML

Product Information

The product was test marketed with the support of TV advertising and below-the-line activities. The brand is targeted at younger consumers, offering three exotic variants (Swiss apple and almonds, olive and aloe vera, turmeric and saffron) and anew trendy shape. The ‘Do the Gliss’ campaign communicated contemporariness. Available in 75 gm bars, it is priced at par with Pears and is well received The business philosophy of Emami Limited- "Making people healthy and beautiful naturally" and is reflected through its range of products. The Boroplus Advertising Journey Acquisition of Zandu enhanced Emami’s portfolio of products and created a diversified product range across different product categories. Categories now Emami and Zandu serve are mentioned below.

BoroPlus Soft Ayurvedic Antiseptic Cream - Boroplus Healthy Skin

Quality: Emami invests in quality standards, infrastructure, processes and materials, resulting in a high quality from product conceptualization to efficacy. There are 200+ Emami small village shops and 2000+ Emami mobile traders who conduct direct marketing of Emami products in the rural areas. These ventures enable rural people to earn guaranteed income of Rs 1000 on every Rs. 4000 of goods sold. People who are part of EMT’s and ESVS are provided with monsoon and winter equipment and identity cards by the company. Being viable for lips, cold-weather, cuts, heels, fairness, etc., the cream, of course, serves so many purposes. However, there have to be many drivers for such sizeable success. Considering today’s world, the most crucial success driver for the cream is its ‘pricing’ and not many would differ on this. Emami’s spend in the advertising and marketing efforts are relatively higher than that of competitors. Celebrity endorsement is the key marketing effort of the company and it has done wonders for the company. The advertising spends about 17-18%; however EBITDA is close to 24-25 %. The inventories are managed well and have been production is done at tax-free locations and thus having a clear control on input costs and maintain EBITDA margins at sustainable levels. The company has market share in the category in the balms and oils as compared to other brands or regional players. Zandu Balm accounts for a market share of about 65-67 % and Navratna oil accounts for a share of 70-73 %.As a part of Corporate Social Responsibility (CSR) initiative to remove rural poverty Emami started two schemes – Emami Mobile Traders, Emami Small Village Shops. These schemes enable the rural youth an opportunity to earn sustainable and regular income. To help rural people Emami has partnered with several rural agencies like Self Help Groups (SHG), Farmers Club, District rural development cells, gram panchayat and Regional Rural banks. Emami aims to be a Rs. 5000 crore company by 2013 from Rs. 2500 crore currently. To achieve this company has appointed experts who will help Emami identify potential companies that will help Emami achieve the desired target. To achieve its target company has set its focus on skin care and hair care. In line with this strategy company has acquired Lakshmi Bilas Hair oil brand a One Hundred year old brand based in Calcutta from M.L. Bose. This deal has helped Emami expand its portfolio to personal care range. Emami says it will be easy for the company to revive the brand since it has been in existence for many years and it is easy to revive the brand that were already there instead of creating new brands. Emami says it plans to acquire smaller brands that fit the overall strategy of the company. Therefore, the products overview and hence the business overview of Emami Limited can be shown as below: Boroline was launched in the year 1929 to strengthen the economy of India. The founder of Boroline was Gourmohon Dutta was a Bengali merchant who wanted to establish an economically self-sufficient India. Emami also supplies to Indian Army through Defense Depots which are spread across 18 states across country.

Boroplus Healthy Skin

Anti-cancer effects: Anti-cancer effects of boric acid were found on melanoma, a form of skin cancer. Boron is found naturally in foods and drinking water, and in locations where levels are low, a correlation has been found with a higher incidence of cancer. The study found that viability of melanoma cells decreased with an increasing concentration of boric acid, and the researchers concluded that high concentrations of boric acid have an anti-proliferative effect via promoting apoptosis — programmed cell death — of melanoma cells. Another study found a similar result with breast and prostate cancer cells. The study compared boric acid with a close molecular relative called phenylboronic acid. Both compounds were effective at decreasing cancer cell viability after eight days of treatment; however, phenylboronic acid was found to be the more potent of the two with regard to inhibiting metastatic and proliferative properties of cancer cells. A Boroplus szerves komplexképző molekulákat tartalmazó, folyékony mikroelem-készítmény, amely komplex összetételének köszönhetően könnyen felvehető bórt biztosít a növények számára. Hatékonyan fokozza az olajszintézist és a generatív szervek képződését, ezáltal egységesebb virágzás, illetve magasabb beltartalmi értékek érhetők el. Access to new market – Bangladesh where this brand had presence, Little effort to revive the brand, Increase in Personal Care(Hair Care) Portfolio To achieve growth companies adopt different strategies to differentiate and sustain growth in the ever changing market scenario. Diversification is one of the four strategies defined in the Ansoff Matrix.

Boroline cream has gained a loyal customer base because of its consistency that it keeps in the quality of the product. There are thousands of beauty and antiseptic products that get launched in India. Still, despite all that, Boroline has succeeded in maintaining its place because it has proven that it is true to its words. Ingredients in Boroline Cream Although equipped with limited resources and marketing the products door to door, Emami soon became adept in selling beautiful dreams to Indian women interested in finding their own identity. Natural, herbal, and Ayurveda were the buzzwords then and Emami, with Boroplus, harped onto the craze to create antiseptic creams that would work as a healer and a natural moisturizer. Let’s discuss the main ingredient of Boro Plus Antiseptic cream – Boric Acid and it features. Boric acid is a weak acid that forms a white, water-soluble powder. It occurs naturally in seawater, is found in many plants and most fruits, and has been used since ancient Greek times for cleaning and food preservation. Modern research is finding a basis for the use of boric acid in human health and medicine.

Boroplus Antiseptic + Moisturising Hand Wash Neem - 1mg Boroplus Antiseptic + Moisturising Hand Wash Neem - 1mg

Használja ültetéstől vagy túlzott vegetatív növekedés esetén. Ajánlott dózisa gyümölcs, zöldség és dísznövények esetén egyaránt 3-6 l/ha Outsourcing the manufacture of select products to reduce costs and focus on branding. This will result in low operational costs and higher flexibility. In 1995, Kemco Chemicals, the partnership firm was converted into a Public Limited Company under the name and style of Emami Ltd. In 1998, Emami Ltd was merged with Himani Ltd and its name was changed on September 1, 1998. Over the years, the exceptional pricing of Boroplus antiseptic cream has added a uniqueness to its portfolio which already had many qualities. Its pricing has been seamlessly shaped according to the Indian markets. Subsequent paragraphs give us an overview of such a multifaceted pricing strategy. When we used to get cuts on our knees, elbows, or any body part, our mothers would apply Boroline cream on it. The same used to go with burns. If we used to get any minor burns, Boroline always comes to the rescue. Relieves diaper rash

After the acquisition of Zandu, Emami has undergone a lot of restructuring. Below stated is the figure that depicts the restructuring exercise undertaken by Emami group. It has six manufacturing facilities, all are having ISO 9001-2000 accreditations and Good Management Practices certification from the respective State Governments. The company also outsources a considerable portion of its products from third-party manufacturers, so as to have better proximity to various regional markets. Boroline is an ayurvedic cream and does not contain harmful chemicals, and that is the reason that it is so effective. Boric Powder Innovation threat: Emami may not be able to respond to the growing needs and the changing aspirations of consumers. In the last 18 months, the company has launched various new products. The major ones are “winter” products, such as Malai Kesar cold cream, Malai Kesar moisturizing soap, Pure-skin glycerin soap, Boroplus lotions, baby-care range and various hair-care products.