At Pukka our values are much more than good ideas that inspire us. They are ways of working that help us be pukka in everything we do. We apply values to our work at Pukka to create energy, inspiration, better results and satisfaction for ourselves and others. Sambucol is a food supplement that is consumed orally. Please refer to the individual product directions of use before use. Sambucol is available in a range of formats including liquids, capsules, gummies, pastilles, chewy tablets and effervescent tablet formats.

Through making organic Ayurvedic creations we could bring some value to threatened forests. By paying farmers and collectors above market prices for the herbs we use at Pukka we could help protect dwindling ecosystems. By making organic farming practices worth more than soil- destroying conventional methods we could incentivise conservation of the Earth. Commerce could lead to conservation. The majority of Sambucol products are suitable for vegans with the exception of Sambucol Immuno Forte Pastilles (which contains honey), Sambucol Baby Powder and Sambucol Extra Defence Liquid (which contains Vitamin D3, derived from sheep’s wool lanolin). An ongoing trial among NHS family doctors, due to report later this year, is testing andrographis to see if both patients and doctors regard it as an acceptable alternative to antibiotics. If the findings are positive, the next step will be “a well-designed trial in the UK to evaluate the effectiveness, efficacy and safety to confirm these findings”, explains Michael Moore, professor of primary care and population science at the University of Southampton where the research is being carried out.

How can we reduce use of antibiotics?

We recently joined with Unilever to help us expand and grow. Their commitment to finding a sustainable way for business to bring positive impact throughout their network is sorely needed in leading the way for big business to take the responsibility for their actions and impacts. With 300 to 500 businesses controlling 70% of global trade – feeding and clothing the 7 billion of us – influencing the behaviour of these giants offers us the greatest opportunity for the positive change we urgently need to promote more regenerative business practices. As most of the world gets behind the United Nations Sustainable Development Goals, it’s a once in history chance to coordinate social change through responsible government and business. Three of the Sambucol products contain artificial sweeteners. Sambucol Immuno Forte Sugar Free Liquid contains Sorbitol. Sambucol Immuno Forte Effervescent Tablets contain Sucralose & Sorbitol. Sambucol Immuno Forte Pastilles contain Maltitol in addition to the natural sweetener, Stevia.

Can be used safely short-term for acute infection and long-term to strengthen immunity and support the liver Pukka’s legal team has been active against restrictive legislation that limits our basic human right to health freedom; the freedom to access natural plant remedies and be informed about how they have been traditionally used.It is remarkable to think that most herb species are harvested from the wild – between 75%–95%. By weight, it’s around 25% of global annual herbal harvests. Have you ever thought where your last cup of elderflower, licorice or limeflowers came from? These herbs are rarely cultivated, as they are so readily available for ‘free’ in the local environment. Wild herb collectors, among the poorest of the poor, are marginalised geographically, socially and economically. They often do not own land and are dependent financially on annual wild herb harvests. However, such unregulated harvesting, coupled with the modern pressure on ecosystems, is putting the sustainability of herbal medicines at risk. The World Health Assembly, the governing body of the World Health Organisation, included a chapter on traditional medicine last month in its influential global compendium for the first time. There are unfortunate but understandable commercial reasons for this. “The problem is that the current business model for the pharmaceutical industry makes it very difficult to finance new antibiotics which are designed to be used as rarely as possible for as short a time as possible,” says David Partridge, research lead for the Directorate of Laboratory Medicine at Sheffield Teaching Hospitals NHS Foundation Trust. We wanted to share the wisdom and empowering vision of health that springs from the fountain of Ayurveda. It is expressed as a way of life that flows with the changes of the seasons, weather, time and place. Like a true doctor it teaches dietary and behavioural adjustments that can be adopted as you mature from childhood through to adult- hood and into old age. It gives advice on how to prevent illness as one season becomes another, and specific recommendations on how to adjust your daily habits as well as detailed diagnostic and pathological interpretation. This way of wholesome living prescribes a routine for all the different climates and geographical regions of the world. At the root of Ayurveda is its focus on the unique- ness of each individual. As such it is a universal system applicable to every individual living in any part of the world – and we wanted to share its wisdom. Pharmacopoeial-grade herbs With this ‘holistic’ approach in mind, we developed an extraction method for our wholistic turmeric supplement using carbon dioxide (‘super critical extraction’), alcoholic tinctures and whole herb powder that captured the curcuminoids at around 30% as well as the volatile compounds and full-spectrum of other phytonutrients – combining the best of tradition and science. Research and the evidence base