From starting her Huda Beauty blog over 10 years ago, make up artists Huda Kattan has built a community, who inspire her brand. With thousands of comments coming into to her over the years, the creative began to get a deep understanding of what her readers were most concerned about. The common consensus? They wanted simplified skin care they could seamlessly slot into their beauty routine. And thus, WISHFUL was born. I went for a brisk walk in the morning (so just before sunrise) and it is about 35 C. My skin felt a bit dry and I applied some of his product. This was by far, the worst thing I could have done to my skin: it is humid where I live and after about 20 minutes I felt as if my skin could not breathe – the moisturiser was claustrophobic and trying to wipe it off just made matters worse. What’s inside the product?

The product smells predominantly of lavender, which is a cold weather herb. Therefore, the smell uncommon in South Asia and that’s my explanation for why I like it less than (say) jasmine. The good news is that the lavender is mild and I don’t notice the fragrance after about a minute. But in no doubt that I smell it every day when I apply the product. What did I like about the product? If you are a regular reader you’ll know that an inability of any product to work with my sunscreen is an egregious failure. Use daily, morning and evening. Use twice a day for best results. Honey Balm should be used after your serum step and can be used before or after face oil. Always follow with SPF.

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Huda describes the moisturiser as having a texture which is divine and unlike anything else she’s tries. With a whipped, almost jelly-like consistency which helps it to melt into your skinfor the most amazing, sensorial experience.

As you can see from the photos, the moisturiser has an iridescence to it and quite frankly, this is nothing short of genius. The moisturiser glides on beautifully and produces an “instant” glow that immediately makes your skin look more radiant, dewy and youthful. This effect lasts for a good 5 hours). Honey Balm can be used day and/or night, and because of the gorgeous luminous finish and texture, it also works really well under makeup as a primer – but honestly, this makes my skin look so pretty that sometimes I don’t even want to put anything on top!The Results: It’s not just talk, we have some incredible results that show what an amazing formula this is. Based on an independent test*, 97% agreed their skin felt instantly hydrated. After 10 days, 100% felt their skin was more moisturized, 98% agreed their skin felt soothed, and 97% agreed their dry patches had visibly reduced, and that their skin felt smoother, healthier, and softer. How to Use Honey Balm Over the last few days, Huda and Wishful have been sharing some images of honey and have asked their followers to guess what the launch was going to be. Also, this product did not cause me to break-out and it did not increase the size of my pores. So, it didn’t leave my skin in worse condition than I started (and believe it or not, its not common for this to happen). What did I not like about this product? It’s been designed so the long bristles hold product on the surface of the brush while the shorter bristles support even application over the skin, making it so much easier to get to hard-to-reach places. It’s been designed for the Honey Balm, but it can be used with any skincare or primer.