What if we told you that you can eat anything you like and lose weight? Well, you probably not believe us, would you? And if you did believe us, you would ask HOW?

Our aim was to simplify portion control by spreading it over a week and then to introduce the so-called ‘off plan’ foods into a tailored plan that works perfectly with someone’s lifestyle. No restriction, no guilt and no self-sabotage,” he said.

In his plight to integrate more plant-based foods into his family's mealtimes, Peter admitted to a cheeky kitchen ploy involving his wife Emily and their children Amelia and Theodore, as well as his teenage children Junior and Princess.

In searching for my own solution, I found Ben and the #itsfine lifestyle and joined the business with the goal of rescuing people from fad diets.” Pete may not be up for baring all on the beach, but having lost the excess weight through balanced eating and training, he’s co-written a new book, It’s Fine, to inspire others battling with feelings of restriction and unhappiness when dieting. We asked the same question. After both struggling with our weght and the effects of crash dieting, we knew there had to be a better way to shed the pounds. That's how we developed the #itsfine plan. With a unique approach to portion control and by debunking the many myths around fad diets, it aims to help you free yourself from unhealthy obsessions with dieting and show how you can achieve food freedom whilst sustaining a healthy lifestyle and weight-loss goals.But when it came to sampling them, Holly refused. "I can't eat a gherkin, Peter," she said before taking a bite. "Sorry, not even for you," the 42-year-old added, prompting Peter to respond: "It's fine." This is the excruciating moment Holly Willoughby refused to eat Peter Andre's food on ITV This Morning today. Holly, 42, welcomed Peter into the studio alongside Dermot O'Leary. With step-by-step guidance and over 75 recipes to help you on your journey, this book will give you everything you need to build a healthier relationship with food. So let’s get started: lose weight eating the food you love and give yourself the power to say #itsfine.

Sometimes breakfast can be completely different to the norm, and that’s what makes these tacos the go-to With step-by-step tailored guidance and over 75 recipes to help you on your journey, this book will give you everything you need to build a healthier relationship with food. It’s not a diet; it’s a way of life. So, get started with Ben and Peter’s first book together: lose weight eating the food you love and give yourself the power to say, ‘it’s fine’.” In the book, Pete opens up about his yo-yo dieting past and wants to share how allowing himself more freedom with food has transformed his life. He’s teamed up with nutritionist Ben Smith, who himself lost 11st by adopting a less rigid approach to dieting and allowing himself “forbidden” food. Experiencing the pressure put on people in the entertainment industry to lose weight caused me to see a wider problem in society.The pico de gallo is super simple. Just add the diced onion and chilli to a bowl along with the salt, then squeeze in the lime juice. Give it a good mix and let that sit for about 5 minutes, before stirring through the tomatoes and coriander. To make the refried beans, add the oil to a saucepan over a medium heat, then add the onion and fry gently for around 5 minutes until softening. Add the garlic and spices and stir well, letting them fry out for about a minute, before adding the beans and 2-3 tablespoons of water. Leave to simmer, covered, for about 10 minutes.