My IN Crowd

Indiana’s unique experiences told through the stories of its residents

The #myINcrowd campaign highlights the Hoosier state through compelling personal stories told through video and digital advertising:

Jerry Lee Atwood, co-founder of Union Western Clothing in Indianapolis, designs and creates one-of-a-kind western wear and counts celebrities such as Post Malone and Lil Nas X as his clients.

Khaz Brooks, species curator at Wolf Park in Lafayette, raises awareness and appreciation for wolves and bison and helps inspire international research and conservation efforts.


Jayne During, owner of Kuaba Gallery in Carmel, features contemporary art from Zimbabwe and beyond, with a portion of the sales going to the Kuaba Humanitarian Foundation.


Sam Koch, founder and owner of Life Skateboards in Muncie, works with his team to create from-scratch skateboards that deliver superior performance and longevity.


Oya Woodruff, chef and owner at The TRAP in Indianapolis, who is not only a critically acclaimed chef, but a humanitarian dedicated to restoring food access in urban areas.


Richard Worsham, University of Notre Dame graduate and co-founder of Janus Motorcycles in Goshen, uses local artisans creating custom, hand-made motorcycles with locally sourced materials.