Find inspiration for your visit on the open road – from scenic routes to rugged trails.
From the sand-covered to the well-traveled. They lead us to the beauty of nature and
the beauty of simple pleasures. The open road is alive and well, and waiting to take us
through the state. Whether you are an urban adventurer or an outdoor enthusiast,
a foodie or a thrill-seeker, traveling with your family or making memories with friends –
you are on the brink of planning a great extended weekend so unique, that it can only be
classified as Pure Michigan! This state is widely known as the center of the U.S.
automotive industry, which developed as a major economic force in the early 20th century.
It is home to the country’s three major automobile companies (whose headquarters are all
within the Detroit metropolitan area).