But I remember clearly how I gobbled it all up, when I read this for the first time, and it’s also clear to me that some of it has made its way into how I use to communicate ever since. Ebooks fulfilled through Glose cannot be printed, downloaded as PDF, or read in other digital readers (like Kindle or Nook). The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. This book was particularly interesting to read immediately after Simon Sinek's 'Start With Why', in which is outlined the difference between tactics of inspirational leadership vs those of manipulative coercion.

Other examples of such behavior you will not have heard of, but they also are often quite entertaining. Why and how it happens, how we are convinced and persuaded to do something we really don’t need or want to do? And yet this was a nice little framework, and to me, there would have certainly been less fun ways to pass time than listening to this book. It appears that commitments are most effective in changing a person’s self-image and future behavior when they are active, public, and effortful.A leader, instead of simply using a poll, should communicate to the team that each member's input will be a factor into the equation of a decision, although might not be the deciding factor. I heard the author on Freakonomics recently and it sounded very interesting, so I purchased the book here immediately. The main point, as I take it, is that we are living in an age where we have access to more and more information all the time. Another (scary) example: more suicides when the press publicizes a suicide…more fatal “accidents” too.

Registered office address: Unit 34 Vulcan House Business Centre, Vulcan Road, Leicester, Leicestershire, LE5 3EF. This book has taught me a lot of principles that I will be personally using and also that I now know to avoid and recognize from other people. Not a runaway train of rapturousness like 1776, Moneyball, or Outliers, but like Anna Karenina it seems to encompass all of life and address all of life's important issues. In his almost story-like narrative, the author has at times over-communicated or repeatedly emphasized a particular phrase often to benefit of the reader. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time.A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the “daddy” of this subject.

You could say that it is even better if the person fallaciously believes they do know themselves and are confident in that understanding, these are even more gullible than the naiveté. Cialdini sheds some light on these differences by pointing out some other areas where our thoughts don't match our actions, and explaining the unconscious shortcuts we use to help us function in our daily lives.This book has a lot in common with Daniel Kahnemans’ “Thinking, fast and slow” which is one of my favorite books of all time.