Arkansas

The Natural State

During the 1980s, Arkansas’s outreach to tourists became more aggressive than before, reflecting a maturing understanding of tourism as a growth industry. It is known for its abundant park and wilderness areas, with terrain encompassing mountains, caves, rivers and hot springs. In the mid-1980s, the Arkansas parks system began promoting Arkansas as “the Natural State” and the nickname proved popular, largely eclipsing the older “Land of Opportunity” in public esteem and currency.  The rugged Ozarks region in its northwest has hiking trails and limestone caves such as Blanchard Springs Caverns. Its capital, Little Rock, hosts the Clinton Presidential Center, housing Bill Clinton’s presidential archives.

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